My story starts in France but soon moves to the U.S. where I attended high school in Iowa and college at The University of Maryland, and it has gone global since.
I have had the privilege to take two companies from small startup-stage to acquisition, both times building their entire marketing departments from the ground up.
The first one is ILOG, a French-American software company; counting fewer than 100 employees when I joined in 1995. I led its financial communication team as it went public. Four years later it became a 500-employee strong company and has since then been acquired by IBM. I hired a marketing writer before content marketing was invented. As a global marketing executive, I directed campaigns in person, on the ground, in 7 countries and 3 continents.
KDS, a leading software company providing a cloud-based B2B travel & expense management solution, is the second one. With less than 40 staff members and no marketing department before me, the company, now part of American Express, has become a globally respected brand in the business travel sector. I hired and managed 17 sales and marketers and launched programs across 20 countries. My department generated 95% of the sales opportunities amounting to $30 million in revenue.
(See some videos of my work at KDS on my Youtube channel).
Long before that, my career actually started in Fleet Street, London, as a journalist working for Reuters. My understanding of the press has helped me throughout my career. Nailing the right angle and the right pitch landed me high-profile stories in the New York Times, the FT, and the Wall Street Journal. Along the way, I also headed business development for a prominent IT PR agency. As ACTE EMEA director, I led European fundraising, successfully growing the US business travel association's memberships, and signed several strategic partnerships.
In August 2016, I relocated from Paris, France to Princeton, NJ.
Here, I initially set up a marketing consultancy and had an amazing start working for high-profile clients such as marketing automation software provider Marketo, global insurance company Euler Hermes, and several large international travel management companies. In this capacity, I also trained teams on marketing automation strategies. Read a post I wrote on marketing automation.
Consultant, Podcast Host & Board Member
Today, I am a consultant to Atlanta based marketing consultancy Dots and Lines. I help my clients implement digital growth strategies.
- Thought leadership live-interview broadcasts
- Corporate podcast
- Product and services market fit
- Value proposition
- Marketing automation
- Training and coaching business on Marketing Automation
- Digital funnel optimization
Member of the Board of Trustees of the nonprofit Share My Meals, an organization fighting food waste by collecting and distributing meals to the community.
I drive the communication and marketing strategy; online fundraisings, digital automation for the recipients, donors, and volunteer workflows.
Since November 2019, I am the creator and host of Back in America a podcast, and a newsletter exploring America’s identity, culture, and values.
Back in America ranks in the top 20% in downloads and is often leading in its category.
My podcast is an attempt at understanding America at a time when the country is dangerously divided. Through hard-hitting interviews, I help my listeners better understand this nation.
My guests range from political figures like Maya R. Cummings to a Native American candidate for the 2020 presidential elections, gun-activists, and Black Lives Matter activists.
Back in America counts over 50 episodes, many of them recorded and broadcasted live on LinkedIn, Youtube, Twitter, and Facebook.
Global Retail Project
I have been hired by VisaHQ.com an online passport & visa application solution to head its international development.
As VP of Global Growth, I have focussed on market segmentation, winning proposition; reorganizing the sales team, streamlined processes and launching an account management team.
I boosted the company brand and market perception through content, PR and review management; increasing 5-stars reviews by 452% in just 2 months. My new automated referral platform is expanding our user base.
I thrived in this multi-cultural environment and remote teams based in 24 offices across 12 countries. I worked for VisaHQ both full-time and as a Fractional CMO.
I have always been passionate about solutions that foster one-on-one communication between a brand and its clients. So when my longtime friends Vianney and François Lecroart, two remarkable entrepreneurs of the French Startup movement, launched Talkus, a Help-Desk solution for the SMB market, I volunteered to help them. In the 18 months since its inception, Talkus has become a serious player in its market space.
Read a post on this startup's content strategy.
In December 2016, I joined them as CEO. I drafted the sales and marketing strategy, developed a pitch, and led Talkus to be selected as one of 13 companies out of 400 candidates by The Refiners, a Silicone Valley startup incubator. After three amazing months in San Francisco, I had pitched Talkus in front of 200 investors and sat with hundreds of mentors and VCs. With my co-founders, we incorporated the company in the U.S., flipped its legal structure, and changed our business model a few times.
Talkus provides me with awesome opportunities: running a small yet global enterprise, serving international customers, running digital growth marketing programs, determining product and sales strategies... Read about this startup's global customer base.
As an experienced company spokesperson, I have been invited to pitch Talkus at the French Consulate and at the NASDAQ studio of the French Business TV BFM, in New York.